Category Archives: Book


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Negotiation is a word that first appeared in France around the 15th century. It comes from the Latin verb negotiari, which means to do carry a business, public or private, or act as a banker.

Until recently, negotiation often carried the meaning of conflict, or battle.

Nowadays, the complexity and inter-connectivity of both the business and personal world is clearly showing that it becomes extremely difficult, if not impossible, to achieve one’s objectives alone.

In this context, the meaning and the objectives of negotiation is shifting from a conflictual approach to a collaborative approach.

In this book, you will learn how to develop you’re the skills and your confidence to:

• Use Negotiations as a Platform to Win with Business Partner, gain Market Shares and Supporters
• Develop an understanding of the differences between Selling and Negotiating
• Implement a systematic and professional Negotiation Process
• Improve the preparation of the Negotiations
• Identify and implement Negotiation Tools for local success and regional synergy


Frederic Etienbled is the founder and CEO of HPT Consulting ( ), a Bangkok based Retail Consulting Firm, and HPT Ariane (, a Retail Collaboration Platform.

Frederic Etienbled was born in Paris in 1966, and has been living in Asia since 1996. For almost 10 years, prior to setting up HPT Consulting, Frederic was working for Carrefour. He was part of the pioneer teams who opened Korea and Japan, before re-locating to Thailand.

During his Carrefour days, like many managers in international retail groups, Frederic hold several positions in Store Operations, Supply Chain and Merchandising. But maybe most importantly Frederic was part of the team who setup the Carrefour Korea Training Centre – where he discovered his passion for Training – and later a member of several Regional Projects related to Capabilities Development.

Since 2005, Frederic has been training literally hundreds of Managers in Negotiation Skill, across 3 continents and 24 countries, always with the same passion.

As in the end, Negotiations are value conversations, in professional as in private life, articulated on 3 principles:

• Be clear about the Objectives
• Listen to understand
• Build joined options

Over the last 12 years, I had the chance to facilitate over 100 Negotiation Workshops across 3 continents, with people from various cultures and professional background.

After each workshop, I still have today the frustration of not having shared all the things I had prepared: the beauty of a workshop is that even though one follows a clear thread, the facilitator has also to go with flow created by the business situation and questions of the Trainee.
The solution I found to reduce this frustration is simple: try to recall all possible details, at each phase of the workshop, and put it into writing.

In this perspective, this book gathers approaches and methodologies that I have been acquiring from sources that vary from other books, personal experiences and learning, as well as well-established theories.

You can download the book here:


Book Categories

  • Business & Economics > Negotiating
  • Business & Economics > Business Communication / Meetings & Presentations
  • Business & Economics > Conflict Resolutions & Mediation
  • Business & Economics > Personal Success
  • Business & Economics > Leadership

101 Social Media Notes & Answers For Businesses & Entrepreneurs

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101 Social Media Notes & Answers - For Businesses & Entrepreneurs

This ebook was written by 2 passionate Entrepreneurs and Social Media strategists. We wrote these 100 Social Media tips to help you succeed in your Social Media Adventure.

You will discover in this book some little secrets that can make a difference for your Social Media campaign strategy.

If you want to know more about Social Media or you plan to start building your own Social Media properties with Facebook Business pages and Twitter, these tips are made for you.

You want to read this social media bible?


What You Will Learn In This Ebook

You will discover in this book some little secrets that can make a difference for your Social Media campaign strategy.

If you are looking for answers to some of the social media challenges and questions or interested in doing social media marketing yourself or looking to see more social media tips, social media campaign advice, this ebook is for you!

Be #social, be #human, read this #ebook, use #socialmedia and take #action.

Your #success is on its way!

Why Social Media?

Because we both have more than 10 years experience in this field.

Reader’s Testimonial

“Excellent book, well written with clear explanation. I loved the fact that there is actually more tips than 101 (bonus from the authors?). I appreciated also the check-list at the end of the book. Great job, really!”

Review from iBook Store Reader

About The Authors

This book is co-written by Emmanuel Fauvel and Sunita Biddu.

Emmanuel Fauvel

Emmanuel Fauvel is an Internet business professional and consultant with more than 17 years of experience in developing Internet business concepts into powerful online business models.

About technology and business… Emmanuel has spent the majority of his professional life applying his diverse skill set and broad information technology expertise to launching and developing several high-impact web properties. He is currently living in Thailand.

Emmanuel is at La French Tech Thailand steering committee and is mentor at the Franco-Thai Chamber of commerce for eMarketing

He is the co-founder of the following web properties:

  • (founded in 2000)
  • (founded in 2010, acquired by in 2014)
  • (founded in 2014)

Sunita Biddu

Sunita Biddu is an Internet Marketing strategist & social media consultant with an experience of over 9 years. She is also a coach who loves to help people to create a personal brand and authority online using social media and blogging. She is known for making things simple so that you feel welcomed irrespective of what you know about the web.
Sunita is an advisor, mentor and value partner at several business, startups and women entrepreneur communities. You can find her blogging at

She is the founder of two companies, SERPholiC Media Pvt. Ltd. & SEO Peace (since 2007), which helps businesses with creative web design and Internet marketing services. Her team under Sunita?s leadership, expertise and proven strategies has helped over 1500 businesses with improved revenues and reputation online.

When her laptop and gadgets are away from her, Sunita loves to dance on salsa beats or cooking something up in her little kitchen for her family and friends, or can be found capturing moments with her amateur photography hobby.